A well-timed website launch
Spring is here, and the building season is kicking off. Maybe it’s time to replace the cladding on the house or lay new decking. Timing is everything. That’s why it’s no coincidence that scasmarttimber.com is launched just in time for Easter. Nor is it by chance that the site is filled with inspiration and images to visualise completed projects, helping people imagine how their dream can be realised, before guiding them into the details of wood fibre and various technical solutions.
From vision to value
Whether building a house, a deck, or a website, the process starts the same way. Why are we doing this? What do we want to achieve? What kind of experience do we want to create? It’s not just the dreamer who wants to see the bigger picture before diving into the details. This was also the approach we took when working with SCA SmartTimber.
The entire conversation began on a strategic level, where we discussed how the future of wood might look and which business goals should be prioritised. Once you understand your arena, it’s much easier to form a hypothesis about the best way to achieve results.
Together, we identified increasing organic traffic to the website as a central goal. It was simply a prerequisite for achieving all other values.
Product ownership – a critical role
For digital tools to become valuable to an organisation, there must always be an engaged recipient. However, in 2020, it’s actually more complex than that. A digital channel is no longer a peripheral detail far removed from the core of the business—on the contrary, all sound business ventures now start with a conversation about how digital channels, services, and platforms will achieve business goals.
The path to success lies through an engaged product owner. No matter how much we want to build an attractive, fast, and secure website, it’s impossible without transparent dialogue.
Is content just content, or is it an experience?
We believe in the latter. A text can be excellent, but it won’t shine without the right image, or if it doesn’t link correctly, as in SmartTimber’s case with “find your nearest retailer.” It’s about creating a cohesive experience, from how you navigate the site to the visualisations, including images and texts that speak directly to you as a reader. Sometimes certain features might seem simple, but if they haven’t been available before, they can be crucial for sales.
Crisp results, fast and secure
Everyone knows that you go further when you leverage each other’s strengths. This also applies to technology. By building the architecture with the best components in each area, we optimised the entire system, making it fast and secure. This way, we gained better control over every step, from start to finish, from data to presentation.
