Inspiring a sustainable construction industry
Several major players in the construction and real estate market saw the value of collaborating on risk minimisation and substitution efforts—thus, Byggvarubedömningen was initiated. These stakeholders developed assessment criteria for construction-related products, and Byggvarubedömningen created a database to consolidate all assessments in one place. The goal was to simplify the process of finding and promoting sustainable alternatives.
Byggvarubedömningen's ambition today is to make sustainable building easy, continuing to inspire and invest to contribute to a more sustainable industry.
How do you build for the future?
Considering the future, building sustainably is a must, whether it’s property development in the construction market or creating a well-functioning website. It was the need for a new web service that brought Esatto and Byggvarubedömningen together in 2014. There was a significant need for change—partly due to an outdated solution that could no longer be maintained and partly due to changing user behaviours.
After a feasibility study, work on requirements, concepts, UX and design, thousands of hours of coding, and a lot of migrated data, we had together created a web service that more clearly reflected Byggvarubedömningen’s ambition and simplified the work for its users.
A long-term collaboration
Today, more than six years later, Esatto remains a partner to Byggvarubedömningen. Since our first meeting about byggvarubedömningen.se, we’ve accomplished much more together. We’ve worked on the organisation's overall strategy, communication plan, new visual identity, marketing materials, and, of course, the ongoing development of the service. The collaboration spans everything from long-term strategy to operational day-to-day work—exactly how a partnership should be, in our opinion.
An active dialogue
Ouliana Åhlfeldt, Head of Business Development and Marketing at Byggvarubedömningen, shares her view of the collaboration:
“The reason for the long and broad partnership lies primarily in the very active dialogue, with a counterpart that is deeply familiar with our organisation, understands our needs, and suggests solutions without always being the one to deliver them. It ranges from a system architect who is available for complex development issues to a project manager who coordinates all our needs and tailors a flexible team depending on the task. The winning formula is relationship-building and active dialogue.”
A stronger partnership over time
Esatto’s Fredric Belin believes that the collaboration has grown over time:
“As a digital agency, we think it’s important to work with a range of competencies to achieve critical business goals, including strategy, analysis, UX, and technology. We've had the opportunity to work on these together with Byggvarubedömningen, a collaboration that has been fun and very rewarding for us. From the start, we’ve aimed to be part of Byggvarubedömningen’s growth journey. Seeing our work deliver results has been crucial and is a big reason why our partnership has developed and strengthened over time.”
Sustainable growth delivers results
Byggvarubedömningen itself has grown sustainably over the years. During this time, the organisation has expanded from five employees to 18. The number of users has increased from 3,100 to 20,000 in five years, and the number of projects (logbooks) has risen from 1,500 to 7,500.
