The digital design – the foundation of the experience
Digital design, or user interface design (UI design), is the visual expression of a digital service. Fonts, colors, and image styles are typical tasks for our digital designers. The design work also includes any illustrations and animations. In short, it’s about the entire visual experience. This can be compared to UX design, that focuses on usability, interaction and functionality.
Design for all needs
With a focus on brand building, engagement, and conversion, Esatto helps your company with digital design for various types of services, such as:
- websites
- apps
- e-commerce
- customer portals
- digital marketing.
Our work also includes adapting the design for different devices such as desktop, mobile and tablet (responsive design).
We start with your identity – or create it
By getting acquainted with your brand’s visual identity, we can create digital interfaces that align with your company’s brand. Sometimes, adjustments may be needed to ensure the profile works well in a digital context, such as for optimal digital accessibility. If you don’t have a graphic profile you’re happy with, we can, of course, help you create a new one that expresses what you want your brand to represent.
From workshop to prototype
Once we’ve familiarised ourselves with your visual identity, it’s time to look ahead. What are we going to create, and what emotions do we want to amplify? At this stage, we often suggest working together in a workshop to explore different possible directions. Should the experience be playful, serious, or somewhere in between? Should it be light, dark, dynamic, or static?
Once we’ve captured the desired feel, the actual design process begins. You’ll see drafts, sketches, and eventually clickable prototypes that visualise the final result.
The design system ensures consistent design
If you don’t already have one, it might be a good idea to create a design system with reusable components. By establishing guidelines for your brand’s various design elements, future work with design and development becomes both simpler and more efficient, ensuring a consistent brand experience across different contexts. At Esatto, we’re happy to help!
