Inspiration
Thoughts, ideas, and insights from our team. We share what we learn, what we’re passionate about, and what we believe in.
What does it cost not to invest in AI?
Most discussions about AI start in the same place: the cost of investment. That is a reasonable questions but it only tells half the story. The question that is rarely asked is the opposite one: what does it cost to do nothing?
From Documents to MVP – The New Pace of Digital Development
We have built an entire industry around producing documents. Pre-studies, functional specifications, and wireframes. All in the name of creating certainty. The logic is simple: “If we just write everything down in enough detail, nothing can go wrong". But in the age of AI, that sense of security is an expensive illusion.
“The death of CMS” or a new beginning?
When generative AI broke through on a broad scale, a question quite naturally started appearing in more and more meeting rooms: do we even need a CMS anymore?
AI from a developer's perspective – technology, challenges, and human synergies
AI and generative AI – Many talk about it, many think about it, but many don’t understand it. Read Esatto’s Wojciech Sowa’s article on the topic, and you’ll be one of the few who do.
Highlights from Umbraco-kalaset 2025
My colleagues Ken and Lisa and I had the honor of attending this year’s Umbraco-kalaset at Berns in Stockholm. A festive event for and by the Umbraco community that provided great insights and left us wanting more!
No-code and low-code: Automate and streamline without coding
There is a constant need to automate and streamline processes in our companies, government agencies, and other organisations. New tools are now available for business developers, product owners, and other business experts to digitalise processes without requiring coding skills.
Magnus Kerner takes over as CEO for Esatto
From October 1, Magnus Kerner will take over as CEO of Esatto, a subsidiary of the IT group Dizparc, from Daniel Nilsson. Daniel will continue to be responsible for the operation of the business in Stockholm, Filip Berglund for that in Gothenburg and Tobiasz Kowalczyk for that in Poland.
A UX designer’s wish: “Help me help you!”
What does a frustrated Jerry Maguire have in common with Esatto's UX designer? One thing is the desire to collaborate. Read Esatto's Maria Enecker’s wish for a successful project.
Esatto becomes part of Dizparc
Since 2013, we have been driving and developing Esatto, with the ambition to always offer cutting-edge services that contribute to the development of businesses and our society. We have now grown into one of Sweden’s larger digital agencies and have decided to take the next step in our development by becoming part of Dizparc.
Syntax or results — who are we really building for?
When I'm building an app myself, should I think like a developer or like a user? The answer is obviously both! A good developer must understand the technology and the user's needs.
The Big Shift – When requirements, design, and code happen all at once
We need to talk about the elephant in the room: the requirements specification. You know exactly how it usually goes. First, someone writes a requirements spec. Then someone else reviews the requirements specification. After that, a new document is written about the requirements specification. And finally, the file is labeled “a work in progress".
Are consultants still needed?
Generative AI has changed the way work is done and fundamentally shaken up the consulting market. Many companies are now trying to do it themselves with AI tools. The result? A growing gap between expectations and results.
When tech has to adapt to its own change
Three forces are currently shaking our economies at the same time: the post-pandemic aftermath, war (including trade conflicts), and generative AI. “Business as usual” as we once knew it is a thing of the past.
Tech Blueprint take aways - from AI hype to real value.
Last week I visited Tech Blueprint at World of Volvo, a full day during Gothenburg Tech Week focusing on AI and how to go from pilot to production. Or rather, why almost no one manages to get there.
Make your website accessible to everyone – reach 1.3 million more Swedes
Have you ever considered how many potential visitors your website might be missing out on? Here, we explain how to make your site accessible to everyone.
Accessibility directive 2025: Your guide to the new law
On 28 June 2025, the accessibility directive will come into effect, aiming to make more services and products accessible to everyone – including people with disabilities. We will guide you through the new accessibility requirements.
Five tips to succeed with your design system
A design system helps you work efficiently and at scale. It also contributes to a more cohesive brand experience. Esatto's UX/UI designer Frida Svensson shares five tips for succeeding with your design system.
Former VEM CEO to lead Esatto’s new venture in Jonkoping
Esatto continues to grow and is now entering the Jönköping market. It has been confirmed that Lisa Florby will take on the role of Managing Partner for Esatto in Jönköping. This recruitment marks the next step in our new initiative focused on digital experiences and digital marketing in the Småland region.
Stop guessing. Start counting! Why ROI is the key to your AI strategy
AI has rapidly evolved from being a technical trend to a strategic business reality. Yet while many organizations experiment with AI in different corners of their operations, far fewer succeed in translating its potential into measurable impact on the bottom line.
Accessibility: how to create a website for everyone
Our new UX specialist Susanne Norén joins us from the Swedish National Veterinary Institute (SVA) and is something of an accessibility expert. It often happens when you've worked at an authority where it's crucial to ensure that everyone can access the information.
Reflections from Techarena 2026
One thing is crystal clear: we are no longer in a period of “waiting.” We are in the middle of a technological revolution moving faster than anything we have previously experienced. I’ve summarized my key takeaways from the event and tried to place them in a broader context, both in relation to digital development and society as a whole.
New AI platform to reduce energy consumption
Together with Sweco and Calejo, we at Esatto have conducted an innovation sprint within the framework of the Brons Digital Innovation Hub. The goal of the innovation sprint has been to bridge the gap between systems and users by creating a new user interface for the new AI platform, Smart Water.
Improve your business with an accessible website
Do you think digital accessibility is about doing good for a small group? Or about meeting legal requirements? Think again! An accessible website benefits everyone – and boosts your business as well.
Accessibility for digital services
Are you ready to take the next step in creating accessible products and services? Our training in digital accessibility is designed for companies that want to give their employees an edge in making digital solutions accessible to everyone.
Code like a chef: Optimising performance in web-based applications
In order to create a great digital user experience, a top notch accessible UX/UI design is not enough. A smart development for great performance is also key. Esatto’s Greg Zima explains why and how.