What is UX design?
UX stands for user experience. At its core, UX design is about creating positive experiences: digital services that make users' lives a little better. Esatto's UX designers ensure that the digital services we build are not only usable but also accessible.
UX design also plays a crucial role in the ongoing development of existing digital services. By analysing data, we can identify what's not working today and use UX design to develop new and improved functionalities over time.
How a UX designer works
At Esatto, our UX designers rely heavily on research. By deeply understanding your users, we can design digital services that truly meet their needs. Typical questions our UX designers explore include: Who are the users? What are their goals when using the digital service? How can we address these needs effectively? As the solution begins to take shape, user testing becomes crucial to ensure the outcome aligns with expectations.
Typical Tasks for a UX Designer at Esatto:
User research
To understand the user and their needs deeply.
Customer journeys
Visualising the customer's relationship with the business.
Impact mapping
Connecting user needs with business objectives.
Interaction design and wireframing
Creating simple sketches that outline the intended functionality and content of a service.
Prototypes
Demonstrating how users can interact with the proposed solution.
User testing
Ensuring that the solution works as intended.
A/B testing
Comparing different solutions to determine which one performs best.
Why you need UX design in your project
It’s certainly possible to develop a digital service without a UX designer on the team. While it might look good and function technically, there’s a high risk that it won’t meet user needs. And if it doesn’t, it’s unlikely to fulfil your business goals either.
Good UX design not only enhances the experience for the intended users but ultimately impacts profitability. Therefore, it’s essential to include a UX designer in your team.
