We are Esatto

We need to talk about the elephant in the room: the requirements specification. You know exactly how it usually goes. First, someone writes a requirements spec. Then someone else reviews the requirements specification. After that, a new document is written about the requirements specification. And finally, the file is labeled “a work in progress".

Most discussions about AI start in the same place: the cost of investment. That is a reasonable questions but it only tells half the story. The question that is rarely asked is the opposite one: what does it cost to do nothing?

When I'm building an app myself, should I think like a developer or like a user? The answer is obviously both! A good developer must understand the technology and the user's needs.

Esatto continues to grow and is now entering the Jönköping market. It has been confirmed that Lisa Florby will take on the role of Managing Partner for Esatto in Jönköping. This recruitment marks the next step in our new initiative focused on digital experiences and digital marketing in the Småland region.

We have built an entire industry around producing documents. Pre-studies, functional specifications, and wireframes. All in the name of creating certainty. The logic is simple: “If we just write everything down in enough detail, nothing can go wrong". But in the age of AI, that sense of security is an expensive illusion.

AI has rapidly evolved from being a technical trend to a strategic business reality. Yet while many organizations experiment with AI in different corners of their operations, far fewer succeed in translating its potential into measurable impact on the bottom line.