Our mission
When we began working with SSAB Special Steels, they already had an established presence in digital channels, with social media as the primary platform. However, there was a need to review the behaviour, quality, and goal tracking within these channels to determine if they contributed to the overarching goal – selling more steel.
Using insights from workshops, web, and channel data, we developed a global strategy and process that involved redistributing tasks, a new approach to organising digital channels, and the ability to prioritise among the many goals and ambitions. We also provide campaign support and training for the marketing organisation.
