RIDELY
The app that helps riders achieve their goals together with their horse
Why have there long been apps for football, fishing, and hunting, but nothing truly great for equestrian sports? That was the question three dedicated riders asked themselves, and they decided to change that. The result was Ridely – an app for riders that includes a training calendar, inspiring riding exercises, and a social network.
A gap in the market
Ridely was created in 2016 out of a certain frustration that there are so many niche apps for sports like football, fishing, and hunting—but so few for equestrian sports. Since its inception, Ridely has worked closely with us at Esatto on everything from concept and content development to design, UX, and technical development. The app was launched in mid-June 2017.
17,000 downloads in the first two months
The app allows riders to log their training, get inspiration from videos, and use various training programs. In the app, users can add a session and fill in details such as riding experience, overall feeling, and intensity. This information can then be shared within their "network," making it easier for riders to track their progress and share training information with others, for example, if they share a horse with someone.
Approximately 17,000 downloads of the app were made in the first two months after its launch. During the first few days, the app was one of the three most downloaded on the App Store in Sweden. Despite the rapid user growth, there were no issues with the app's stability.
Ridely
Industry/field
Equestrian sports
What we did
Concept Development, Digital Design, UX Design, App Development
We are very impressed by Esatto's expertise and delivery capacity, from the creation of the prototype to the choice of technology and execution.
Ingrid Sundqvist, CEO and Founder, Ridely
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