GARDENIZE

A digital garden journal with a photographic memory

If you have a garden, sooner or later you'll face the challenge: which plants do you have and where can you find them? That's where Gardenize comes in.

A person dressed in gardening clothes puts a smartphone with the Gardenize app in their pocket

Gardenize supports your home gardening

Gardenize is the app that solves a problem most gardeners are familiar with: remembering which plants you have and where they are. It helps you understand and develop your garden while ensuring that the plants growing there thrive. By inspiring others and allowing yourself to be inspired, the app also contributes to the care of our planet by supporting healthier home gardens, which in turn promote biodiversity.

New visual design

Esatto helped Gardenize realise its new visual identity. This includes two styles: a bright, high-contrast design used for input-focused tasks where filling in the correct information is key, and a “warm and unbleached” look for more brand-building and inspiring parts of the app.

A key focus was ensuring that the app is accessible to everyone, regardless of who you are or where you might be (perhaps standing in the middle of one of your garden beds?). This was addressed by building the entire service according to the principles of digital accessibility and the WCAG guidelines, with attention to contrast colours, spacing between elements, and their placement.

Cultivating a better experience for more green thumbs

Gardenize works with a data-driven approach to continuous improvements. They identified that while many users downloaded the app, few got started with it. Our task was to improve and simplify the onboarding process by highlighting the app's value rather than its features, and to create a more cohesive and improved user experience once people start using the service. We also enhanced other features like navigation, profiles, smart reminders, and settings.

The result

Immediately after launch, Gardenize was featured on Apple’s “Apps We Love Right Now” list. The app’s average rating is 4.4 in the App Store and 4.2 in Google Play. Most importantly, we’re thrilled that so many home gardeners now have all the information about their gardens in one place.

Download Gardenize for iPhone

Download Gardenize for Android

Gardenize


Industry/field

Gardening and cultivation

What we did

A person seen from above, holding a smartphone with the Gardenize app on the screen.
Two smartphones with the Gardenize app on their screens.

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