A new visual identity and brand platform
We began by familiarising ourselves with the new brand platform and updated visual identity from the branding agency Grow. We then conducted various analyses of both current and future needs through digital tools and workshops with Niam.
In an agile process with cross-functional teams, we iterated different solutions and design views in Figma. Together with Niam, we evaluated, rejected, and refined features, flows, and content for the new website. The visual identity was brought to life with the development of micro-animations and accessibility-adjusted colours.
User experience in focus
In our work with UX, design, and technology, we aimed to create a strong user experience that better communicates to Niam’s primary target audiences and their needs—institutional and private investors, corporate clients and partners, as well as current and potential new talent.
Following a technical feasibility study and interviews with stakeholders at Niam, the platform choice landed on Umbraco, a flexible solution for managing content both now and in the future.
