Digital content strategy – for your website or product
When developing a new digital product, such as a website, content is central. Without good content, there’s no good experience. This is where you need a digital content strategy! Who are you targeting, what are they looking for and what do they want to achieve? Through a user-centred approach and design thinking, we can help you plan and organise content to meet the user’s needs and your business goals.
Content structure is key
It’s not uncommon for users to struggle to find what they need on a website. This is often because the content is organised or labelled according to the business's needs and mindset, rather than the user’s. We help you create an intuitive content structure that makes it easy to navigate while also boosting visibility in search engines. After all, usability and searchability go hand in hand!
The tone of voice is the brand’s voice
Content strategy isn’t just about what type of content to produce and how it should be structured. It’s equally about how it should be expressed. What does your brand stand for and how can that be conveyed in words? How do you sound—and how don’t you? Together, we can define your company’s tone of voice with guidelines and practical examples. The result is a more consistent brand image and increased efficiency for your content creators.
UX writing – the words that make a difference
UX writing is about creating UX copy and microcopy—the words that appear in buttons, links, prompts, and error messages. These are usually small words and short phrases. But they are nonetheless important. Good UX writing sets the tone and guides the user to take action, making it crucial for conversion. At Esatto, we can act as your organisation’s UX writers. We can also train you to think and write like a UX writer yourself.
Your extended arm in content production
Creating great content takes time—time that isn’t always available within an organisation. That’s where we can step in as your resource and assist with content production. Well-versed in your organisation, brand and industry, we act as your extended arm to create and publish user-friendly and SEO-optimized texts. We can also support your editors and communicators in becoming even better digital writers, for example, through regular writing workshops or tailored training sessions.
From content strategy to production
In summary, at Esatto, we can help you with nearly everything related to your content, including:
- content strategy
- tone of voice guidelines
- UX writing and microcopy
- SEO copy and keyword-optimised texts
- illustrations, icons, graphics and images
- training and editorial support
- content migration and publishing
Get in touch, and let’s get started!
