Courses

Storytelling – how to use it for your business

Stories are the cornerstone of all forms of communication. With the right story, your audience will not only understand your message, but they’ll also connect emotionally with both you and what you’re saying—and it’s only when that emotional connection is made that we truly become convinced. As listeners, we reflect our own lives and experiences in the story we hear, and suddenly, we can identify with a person, a product, or a company that we may have never even heard of before.

Course instructor Fredrik Hildebrand with a pink background.

About the course

In a full-day session, you will learn the basics of rhetoric and the fundamentals of presentation techniques. The day combines lectures with hands-on exercises and presentations in front of the group, with both constructive and reinforcing feedback. In the afternoon, we delve into various storytelling models and apply what we've learned throughout the day in a final storytelling exercise.

What will you take away?

  • rhetorical models
  • body language in rhetoric
  • presentation techniques
  • storytelling
  • brand storytelling
  • storytelling canvas

Who is this course for?

This course is designed for those who want to develop their writing and storytelling skills and seek tools to present their stories in the most engaging way, whether for personal or brand storytelling.

If you’re a group looking to take the course together, we can tailor it to meet your specific needs. Let us know in your registration. Additional costs may apply for a customised course and travel expenses.

Course instructor

Fredrik Hildebrand strongly believes that a brand is central to how a company is perceived and that the synergy between tech, business, design, and communication is crucial. Fredrik thrives when working closely with clients in cross-functional teams, using an agile Design Thinking methodology.

He is an experienced moderator and workshop leader in projects where various perspectives and processes need to align. Fredrik is a well-established educator, a renowned trendspotter, and a sought-after speaker.

An incredibly good course that even exceeded my expectations. Everything was excellent, and there was a clear connection to how I can implement what I learned in my lessons/lectures. Thank you so much!

Previous participant in Esatto's Storytelling course

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