Thoughts
Fredrik Hildebrand, former Brand & Communications Director at Creuna, joins Esatto
Design, branding, and communication are no longer unfamiliar concepts for digital agencies, especially not for those who believe that the key to the future is creating value for people, by people. We believe that the future will belong to organisations that integrate all three of these aspects within a digital society. Increasingly, clients are seeking expertise and guidance to master this equation.
“I have had five fantastic years at Creuna, where I was entrusted first with broadening the design offering and then strengthening the business and brand in digital customer experiences. When the opportunity to join Esatto arose, I immediately felt that there were great possibilities for an exciting new journey at an interesting and expanding agency. I feel I have a lot of knowledge to share, which aligns very well with Esatto's vision as an agency,” says Fredrik.
Fredrik comes most recently from Creuna, where he has served as Creative Director and Brand & Communications Director, responsible for Creuna's marketing and branding. He has been part of Creuna's management team and worked on internationally award-winning projects with brands such as White Arkitekter and the Swedish Parliament.
Fredrik has extensive experience working strategically with brand and communication issues, including his time on the management team at Creuna, as well as his years at communications agencies MRM//McCann and Grey.
“Knowing how to navigate forward as a company right now is not easy. We see that many are struggling to handle new long-term and uncertain goals, while also needing to act quickly in everyday operations. Knowledge about brand roles, customer experience, and how to meet new needs in a digital context, both long-term and short-term, is extremely important. Fredrik's experience will greatly contribute to our and our clients' continued development. We are therefore incredibly pleased and proud that Fredrik sees us as an exciting next step,” says Daniel Nilsson, CEO of Esatto.