About the course
In this course, you’ll gain inspiration and tools to become a better digital writer and develop your skills in user-centred copywriting. You’ll learn to think like a UX writer to craft functional and smart content. In short, you’ll be better equipped to write for the web, and you’ll leave with methods and arguments that you can start using in your own organisation the very next day.
What you’ll take away:
- Inspiration, tips, and tricks
- How your users read on the web
- The importance of structure
- What tone of voice is – and why it matters
- How to write really good microcopy
- Smart insights on search-optimised texts
- Advice for inclusive and accessible content
Course format
The course is offered on request and includes a mix of lectures and practical exercises. You’ll gain inspiration, have the opportunity to discuss with others, and, most importantly, try everything yourself—from structuring exercises to writing error messages and buttons.
Who is the course for?
The course is perfect for web editors, communicators, writers, or copywriters. Or for anyone who generally wants to sharpen their digital writing skills! Regardless of your background, this course is tailor-made for you.
If you’re part of a group that wants to take the course together, we can customise it to suit your specific needs. Let us know in your registration. The price for a tailored course and travel expenses may apply.
Course leaders
Johan Söderberg is the Head of the Design & Strategy business area at Esatto and has nearly 20 years of experience as a copywriter and UX writer at digital agencies and companies. Johan has crafted texts for everything from websites to chatbots – always with the user’s best interest in mind.
Sofia Lindahl is a Content & UX Strategist at Esatto and has worked with copywriting, UX writing, content creation, and brand-building communication at some of Sweden’s leading agencies. She works insight-driven with content strategies, brand tones of voice, content production, and much more. She is a highly appreciated workshop leader with great teaching ability.
