The leading public transport company in the Nordics
Nobina has developed into the leading public transport company in the Nordics, focusing on growing urban areas where they combine contract business with growth in replacement and extra services. Nobina's customers mainly consist of regional authorities with whom they collaborate to optimise and increase environmentally friendly travel based on people's commuting habits.
Brand repositioning kickstarted the project
In recent years, Nobina has undergone a brand repositioning, and a new brand identity was implemented in 2020. This created the need to update Nobina's digital channels to better reflect the company. In addition to adapting the image to Nobina’s new identity, other needs were identified:
- Position Nobina as a sustainable player offering expertise, services, and solutions in public transport for communities (such as municipalities and regions).
- Make Nobina visible and clearly positioned as a sustainable growth company for investors and private savers.
- Attract the right talent and make it easier for job seekers, who are one of Nobina's largest and most important target groups.
The project included the development of a global website (nobina.com) and local country websites for the Nordic countries (Sweden, Norway, Denmark, Finland).
Strengthened brand and excellent customer experience
In close collaboration with Nobina’s branding agency, we developed a site designed to reflect Nobina’s brand, while ensuring that the different sections of the website, with the right UX and technology, create a strong customer experience and meet the needs of Nobina’s target audiences.
A global website with a focus on investors
Specifically, we developed a global website to address the needs of investors, with a focus on investor cases. One of Nobina’s previous solo websites (Nobina Technology) was integrated with the global site, as innovation and development are key aspects of these cases. Nobina’s sustainability focus also took a central role, as this is a significant factor in an investor’s decision-making process.
Country websites to connect with employees
The primary focus of the country websites is to attract new employees and instil pride in existing ones. We developed a solution that enables Nobina to share the stories behind its employees and easily categorise various job opportunities, as Nobina offers roles ranging from marketing and business development to mechanics and bus drivers.
An important element on the country websites was also to present Nobina as a stable and sustainable player in each respective market.
