What is business development?
Business development encompasses a range of activities and processes that enhance the business-driving operations. This can involve transforming the business to fit into the digital landscape, finding new revenue streams, or perhaps starting to work with more Agile methodologies. Depending on your challenges, our involvement can vary. Sometimes we help identify directions, set goals and develop strategies. In other cases, it’s the strategic day-to-day advice that creates the most value.
Digital business development – digitalisation and technology
Digitalisation enables new business models and more innovative ways of working. When we engage in digital business development, it means business development with a focus on digitalisation and technology. This can involve everything from streamlining processes (through, for example, generative AI) and product development to sales, marketing and digital communication.
How we can develop your business
Business development can take many forms. With tools that foster innovation, such as Design Thinking, we can help you with, among other things:
Corporate strategy
You likely already have a strategy that outlines how to achieve your goals and realise your vision. However, a strategy is rarely static and needs to be reassessed, developed and adapted over time. We have extensive experience working on corporate strategies with leadership teams and boards.
Organisational development
How should your organisation be structured to function optimally? What functions and working methods do you need to achieve your goals? We analyse what is working today and what can be improved, guiding you toward an efficient organisation aligned with your vision.
Digital strategy
What should your digital presence look like? Which platforms should you be on, with what purpose, and how should they interact? The answers to these questions form the foundation of your digital strategy. We help you review and develop your entire digital ecosystem so you can build your brand, convert and sell.
Sustainability
At Esatto, we use our expertise in technology, business and user experience to promote sustainable development. This can involve everything from designing for sustainability to developing green and climate-smart services. By doing so, we minimise the negative impacts of your digital services while maximising the positive ones. Did you know that Esatto also works on product development, often with companies focused on sustainability?
Brand strategy
How do you want your brand to be perceived, who is your target audience, and what is your desired position? A clear brand strategy is crucial for reaching your audience consistently and ultimately achieving your business goals. We support you in formulating the strategy and can also manage it through communication efforts.
Digital transformation and innovation
To meet the future, you need smart technical solutions that create value for both users and your business. This is part of what we call digital transformation: creating the right infrastructure by evaluating and integrating technical systems. Sometimes minor changes are needed; other times, larger efforts are required that impact everything from strategy to working methods to technology choices. Through innovation, we can help you identify potential directions for the future of your business.
Five capabilities for success
We believe that all organisations need capabilities in five core areas to be successful, now and in the future:
- Customer – having a genuinely customer-centric operation
- Agile – continuously changing and improving the organisation and working methods
- Flex – maintaining high technical flexibility
- Lab – fostering innovation and a hypothesis-driven approach
- Data – allowing data to take centre stage and create value within the organisation
Get in touch, and let’s take the next step together!
