How we want to make a difference
The shift towards more sustainable business practices has long influenced both the focus and investments within Swedish companies in general and the industry specifically. Small and medium-sized enterprises (SMEs) are under significant pressure to reduce their negative impact on people and the environment. This pressure aims to increase focus on sustainability and yield positive effects, but very few initiatives have been taken to develop tools or services that simplify the process for companies to become more sustainable. This is where we want to make a difference.
What problem does our product solve?
Our product aims to give SMEs the ability to track and compare their sustainability performance with other similar entities in an intuitive and visual service that encourages learning and action. The service is based on a mix of data sources related to various aspects of sustainability. An important feature is that companies should own and control their data, with usage coordinated so that the same information can be applied to different purposes. By leveraging open and shared data, we can create relevant comparisons that benefit both individual companies and the industry as a whole.
The team behind the service
The startup team consists of experts in data analysis, digital services, business development, and research. Our ambition moving forward is to expand the team with individuals from diverse backgrounds, skills, and professional experiences. Get to know the team better:
Mattias Axelson
Mattias is a researcher at the Stockholm School of Economics, advisor, and educator on strategic renewal and innovation.
Contact Mattias on LinkedIn
Niclas Högberg
Niclas is an intrapreneur with over 25 years of experience in product and business development, both in startups and large established companies internationally.
Contact Niclas on LinkedIn
Lars-Erik Ericson
Lars-Eric has extensive experience in building and creating information companies and products. He previously served as CEO at Valueguard.
Contact Lars-Eric on LinkedIn
Johan Sjöström
Johan is a strategist and business developer specializing in customer experience and resilient business development.
Contact Johan on LinkedIn
Björn Sundqvist
Björn is a co-owner of Esatto and an entrepreneur with experience in building service companies and developing tech startups.
Contact Björn on LinkedIn
How is Esatto involved?
Esatto is a digital agency that supports companies in their efforts to become more sustainable and digital with its consulting services. But we also contribute to creating new digital services and products aligned with the vision of aiding the transition to a more sustainable society for both people and the planet. We do this by becoming co-owners in startups or participating in joint-venture projects. This initiative is the third business idea in our portfolio of digital innovations co-financed by Esatto.
