A news website for the business leaders of the future
Techarenan’s next step in building its platform was to create a news site that highlights the individuals who are driving Swedish business forward, with a particular focus on startups and growth companies.
An ambition to grow with its readers
The ambition for Techarenan.news mirrors that of Techarenan in general – to promote innovation and entrepreneurship and to contribute to business creation. Techarenan’s events have grown from filling half a cinema in 2014 to attracting over 9,000 visitors in 2019. The goal is to achieve a similar journey with Techarenan News, but of course with many more visitors to the digital news channel.
With premium journalism in this segment, Techarenan hopes to offer something new, interesting, and relevant. The aim is for the content to evolve alongside their readers over time.
A collaboration with Techarenan, not just for them
Techarenan.news was developed in close collaboration with Techarenan, where our work included strategy for product development, design and UX, platform selection and development, as well as an ad strategy for spreading content and increasing visitors to the site.
