Magnus Kerner takes over as CEO for Esatto

My colleagues Ken and Lisa and I had the honor of attending this year’s Umbraco-kalaset at Berns in Stockholm. A festive event for and by the Umbraco community that provided great insights and left us wanting more!

Together with Sweco and Calejo, we at Esatto have conducted an innovation sprint within the framework of the Brons Digital Innovation Hub. The goal of the innovation sprint has been to bridge the gap between systems and users by creating a new user interface for the new AI platform, Smart Water.

Since 2013, we have been driving and developing Esatto, with the ambition to always offer cutting-edge services that contribute to the development of businesses and our society. We have now grown into one of Sweden’s larger digital agencies and have decided to take the next step in our development by becoming part of Dizparc.

In order to create a great digital user experience, a top notch accessible UX/UI design is not enough. A smart development for great performance is also key. Esatto’s Greg Zima explains why and how.

A design system helps you work efficiently and at scale. It also contributes to a more cohesive brand experience. Esatto's UX/UI designer Frida Svensson shares five tips for succeeding with your design system.

What does a frustrated Jerry Maguire have in common with Esatto's UX designer? One thing is the desire to collaborate. Read Esatto's Maria Enecker’s wish for a successful project.

Are you ready to take the next step in creating accessible products and services? Our training in digital accessibility is designed for companies that want to give their employees an edge in making digital solutions accessible to everyone.

On 28 June 2025, the accessibility directive will come into effect, aiming to make more services and products accessible to everyone – including people with disabilities. We will guide you through the new accessibility requirements.

Do you think digital accessibility is about doing good for a small group? Or about meeting legal requirements? Think again! An accessible website benefits everyone – and boosts your business as well.

Have you ever considered how many potential visitors your website might be missing out on? Here, we explain how to make your site accessible to everyone.

There is a constant need to automate and streamline processes in our companies, government agencies, and other organisations. New tools are now available for business developers, product owners, and other business experts to digitalise processes without requiring coding skills.

Last week I visited Tech Blueprint at World of Volvo, a full day during Gothenburg Tech Week focusing on AI and how to go from pilot to production. Or rather, why almost no one manages to get there.

Three forces are currently shaking our economies at the same time: the post-pandemic aftermath, war (including trade conflicts), and generative AI. “Business as usual” as we once knew it is a thing of the past.

AI and generative AI – Many talk about it, many think about it, but many don’t understand it. Read Esatto’s Wojciech Sowa’s article on the topic, and you’ll be one of the few who do.

Our new UX specialist Susanne Norén joins us from the Swedish National Veterinary Institute (SVA) and is something of an accessibility expert. It often happens when you've worked at an authority where it's crucial to ensure that everyone can access the information.

Generative AI has changed the way work is done and fundamentally shaken up the consulting market. Many companies are now trying to do it themselves with AI tools. The result? A growing gap between expectations and results.

When I'm building an app myself, should I think like a developer or like a user? The answer is obviously both! A good developer must understand the technology and the user's needs.

When generative AI broke through on a broad scale, a question quite naturally started appearing in more and more meeting rooms: do we even need a CMS anymore?

One thing is crystal clear: we are no longer in a period of “waiting.” We are in the middle of a technological revolution moving faster than anything we have previously experienced. I’ve summarized my key takeaways from the event and tried to place them in a broader context, both in relation to digital development and society as a whole.

We need to talk about the elephant in the room: the requirements specification. You know exactly how it usually goes. First, someone writes a requirements spec. Then someone else reviews the requirements specification. After that, a new document is written about the requirements specification. And finally, the file is labeled “a work in progress".

AI has rapidly evolved from being a technical trend to a strategic business reality. Yet while many organizations experiment with AI in different corners of their operations, far fewer succeed in translating its potential into measurable impact on the bottom line.

We have built an entire industry around producing documents. Pre-studies, functional specifications, and wireframes. All in the name of creating certainty. The logic is simple: “If we just write everything down in enough detail, nothing can go wrong". But in the age of AI, that sense of security is an expensive illusion.

Most discussions about AI start in the same place: the cost of investment. That is a reasonable questions but it only tells half the story. The question that is rarely asked is the opposite one: what does it cost to do nothing?

Esatto continues to grow and is now entering the Jönköping market. It has been confirmed that Lisa Florby will take on the role of Managing Partner for Esatto in Jönköping. This recruitment marks the next step in our new initiative focused on digital experiences and digital marketing in the Småland region.