A media house for the green industries
LRF Media is the media house for rural areas and the green industries, with strong brands like Land Lantbruk, Lantmannen, ATL, and E-handel. By developing products and services that provide value, inspiration, and entertainment to people living and working in rural areas, LRF Media champions the issues of the countryside for an innovative and growing rural community.
Challenges in a competitive media business
The media business, where competition for paying readers, subscribers, and advertisers has become increasingly fierce, faces significant pressure. More platforms and forums for news content have disrupted the traditional way of doing business. LRF Media is therefore focusing heavily on how the media house of the future could look and how to remain relevant. A key part of this is the continuous business development of both products and services that are attractive and tailored to LRF Media's target audience. This work requires significantly higher flexibility in work processes, such as prioritisation, speed, and investment.
Recruitment challenges and increased need for flexible teams
Esatto and LRF Media have been partners for four years. It has been a close collaboration on everything from strategies to specific projects. The pace has been fast, and with a pandemic behind us, creating unprecedented pressure for change, the tempo is likely to increase rather than slow down. For LRF Media’s needs, we developed a partnership in the form of distributed teams. The team includes developers who work full-time on both DevOps and various development projects that are identified.
The team works fully integrated into LRF Media’s processes. This way, the team can be involved daily in what’s happening right now, be proactive, and take initiative in the ongoing work. Having an interest in the business and understanding what makes a difference beyond just coding becomes very natural.
Does your business need extra tech muscle?
Esatto can support your digitalisation by offering experienced and productive nearshore teams from our office in Kraków, Poland. Read more about how Esatto can strengthen your development team with nearshoring, or get in touch with us directly.
