Fredrik works as CMO and Strategist and helps our customers with brand platforms, communication concepts and other strategies linked to customer experiences. Fredrik also works with visual identities on an overall level.
He has a strong belief that the brand is central to how companies are perceived and that an interaction between tech, business, design and communication then becomes decisive. Fredrik enjoys working close to the customer in cross-functional teams and based on an agile Design Thinking methodology.
He is an experienced moderator and workshop leader in processes where different perspectives and processes must come together. Fredrik is a well-established lecturer and well-known trendwatcher and keynote-speaker. For the past eight years, he has, among other things, covered the SXSW conference, the world's leading gathering place for innovation, communication and transformation, and shared megatrends in front of large audiences nationally and internationally.
When Fredrik is not working with brands, he is visiting Swedish flea-markets looking for 1950s stoneware by Carl-Harry Stålhane.
