Build websites and apps that not only inform, but actively convert and support your business

A modern website or app should do more than present information. It should guide, assist, and help users take the next step without friction.

Many organisations invest heavily in their websites and apps, but still struggle with low engagement, slow lead handling, and missed business opportunities. Visitors arrive, browse, and leave without taking action, often because the experience is too passive.

Our Web & Apps offering changes that. We design and build modern digital platforms where AI is embedded directly into the experience, helping users find what they need, make decisions, and move forward.

Built on proven platforms such as Optimizely, Umbraco, and .NET as well as iOS (iPhone/iPad) och Android, these solutions combine strong UX, scalable architecture, and intelligent features from day one. AI agents can support visitors in real time, answer questions, qualify leads, and assist both customers and internal teams.

The result is a website or app that does not just exist, but actively contributes to your business by increasing conversion, improving customer experience, and supporting sales and operations.

In short, your website or app becomes a working part of your business, not just a digital surface.

Umbraco

We love Umbraco. A lot. It’s a flexible, user-friendly, and powerful open-source CMS that works just as well for small websites as for complex, content-heavy solutions.

As an official Umbraco partner, we have deep technical expertise and a direct line to both the community and the product team.

Optimizely

Optimizely isn’t just a powerful CMS, it’s a complete digital experience platform. We’ve been an Optimizely partner for many years and have extensive experience developing smart, beautiful solutions on the platform.

Over the years, we’ve gathered a wealth of expertise in how to build Optimizely websites that not only look great but also deliver real business value.

Turning your website or app into an active business tool

Many organisations reach a point where their website or app is no longer delivering the value it should. This service is designed for organisations that want to move from a passive presence to an active, value-driving platform and who are experiencing the following challenges:

“Our solution exists, but engagement is low”

Visitors are not interacting or converting as expected, and the experience feels static.

“Lead follow-up is too slow”

Potential customers show interest, but there is a delay before they are engaged.

“Sales lacks context about incoming leads”

Leads arrive without enough information, making it harder to act quickly and effectively.

“We want to increase self-service”

Customers should be able to find answers and move forward without manual support.

“We are building a new solution and want to future-proof it”

You want to ensure your platform is ready for both today’s needs and tomorrow’s expectations.

Our process

  1. Understanding your goals and users

    We start by analysing your business objectives, target audience, and current digital performance to identify where value can be created.

  2. Designing the experience

    We design user journeys and interfaces that guide visitors clearly, while identifying where AI can support and enhance the experience.

  3. Building the platform

    We develop your website using modern, scalable technologies such as Optimizely, Umbraco, and .NET, ensuring flexibility and long-term stability.

  4. Embedding AI capabilities

    We integrate AI agents and intelligent features that support users, qualify leads, and improve interaction across the site.

  5. Launching and improving

    After launch, we continuously analyse behaviour, refine the experience, and improve how AI supports both users and your business.

What AI adds to your website

AI turns your website into an active part of your business, helping users move forward and making your team more effective.

  • Smarter lead qualification

    Identify and qualify leads before they reach your sales team

  • Intelligent search

    Help users find the right information instantly

  • Automated support

    Answer questions and guide users in real time

  • Personalised experiences

    Adapt content based on user behaviour

  • Better insights

    Understand what users need and improve continuously

Why Esatto?

We combine proven platforms with modern AI

You get a stable, scalable website with intelligent capabilities built in from the start.

We focus on real business outcomes

The goal is not just a better website, but improved conversion, faster lead handling, and stronger customer engagement.

We design for both users and organisations

We ensure the experience works for visitors while also supporting your internal teams.

We build for continuous improvement

Your website is designed to evolve, with AI and data helping you improve over time.

Things we have created

Explore how we have helped organisations build digital platforms that do more than just present information.

  • Cornerstone

    How we helped Cornestone to overhaul its entire tracking setup with a focus on enhanced analytical capabilities and more accessible data.

    Full story
  • Byggvarubedömningen

    How we created a user friendly website for Byggvarubedömningen as well as provided design, communication, strategy and maintenance services.

    Full story
  • Techarenan News

    How we created a news site for the business leaders of the future to promote innovation, entrepreneurship and business creation.

    Full story
  • LRF Media

    How we helped LRF Media accelerate their work with digital products, services and experiences with the help of distributed teams.

    Full story
  • ATL

    How we created a flexible plartform for The Business Journal of Agriculture.

    Full story

Inspiration

Explore our insights and examples to discover how intelligent features can transform digital experiences.

Want to know more?

Björn Sundqvist

Björn Sundqvist

Business Developer

Björn Sundqvist is an AI strategist and project leader at Esatto, specialising in helping organisations turn AI potential into practical business value. He works hands-on with clients to identify use cases, build capabilities, and establish structured ways of working with AI. Björn combines technical understanding with strong business insight, and is a driving force in helping organisations move from experimentation to real impact.

How can we help you?

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