From AI to ROI

Turn AI ambition into something useful
– faster than you think

Many organisations recognise that AI is important but struggle to answer a simple question: where will it actually create value for us?

From AI to ROI is Esatto’s structured advisory program designed to address this. We guide you from initial exploration to a prioritised roadmap where each initiative is tied to business impact, risk, and feasibility. Instead of asking what AI can do, we focus on what it should do to improve your operations, customer experience, and results.

Through workshops, analysis, and hands-on validation, we identify real opportunities, estimate their value, and ensure they are grounded in your organisation’s reality. The outcome is a clear plan and often a first working solution that shows how AI can deliver results in practice.

Turning uncertainty
into direction

AI is evolving quickly, and it can be difficult to know where to begin or what actually matters. This service is for organisations who face these common challenges and want clarity, direction, and a clear link between AI initiatives and business value.

“We know AI matters, but don’t know where to start” 

You see the potential but lack a structured way to turn it into concrete actions and priorities.

“We have ideas, but can’t prioritise” 

There are many possible use cases but no clear way to assess which ones will create the most value.

“We need a clear AI roadmap” 

Management or the board is asking for direction, and you need something more concrete than inspiration.

“We’ve tested tools, but nothing is systematic” 

You have tried tools like ChatGPT or Copilot, but usage is fragmented and not tied to business outcomes.

“We want to invest but need to understand the return” 

Before committing resources, you need a clear view of where value will be created and how it will be measured.

Our process

  1. Understanding your reality

    We explore your business, your processes, and where time, effort, or quality is being lost. Together, we identify areas where AI can make a meaningful difference.

  2. Mapping opportunities

    Through workshops with leadership and teams, we identify and validate AI opportunities based on your needs, data, and context.

  3. Prioritising what matters

    Each opportunity is assessed based on business impact, feasibility, and risk. We focus on what will create real value.

  4. Building your roadmap

    We create a clear roadmap that connects technology, people, and processes, ensuring the right initiatives are tackled in the right order.

  5. Proving the value

    We bring one prioritised use case to life through a rapid prototype or VIBE sprint, giving you a working example and a validated business case.

Our main attractions

AI-Kickstart

A fast track from idea to working solution

AI-Kickstart is designed for organisations that want to move quickly from idea to real results, without long lead times. It’s a compact, structured program that takes you from identifying a high-value use case to delivering a working AI solution in just a few weeks.


It combines business insight, rapid validation, and hands-on development to ensure that the outcome is both practical and valuable.

4 week format

From exploration to working MVP in a short, focused timeframe

Validated business case

Clear understanding of expected value before scaling

First working solution

A usable prototype built together with your team

Next-step roadmap

A prioritised plan for how to continue your AI journey

AI Capability Maturity Model

Understand where you are and where to go next

Understanding where you are on your AI journey is key to making the right decisions and moving forward effectively. Our AI Capability Maturity Model helps you assess how AI is used across your organisation, from individual productivity to fully integrated, business-critical solutions.


By mapping your current state, we create a clear picture of what is possible next and what is required to get there. This ensures that your AI initiatives are realistic, scalable, and aligned with your organisation’s readiness.

 Individual level

Unlock quick wins with personal AI tools that improve daily work

Team level

Automate workflows and processes across teams using AI assistants

Organisational level

Build long-term advantage with integrated, scalable AI platforms

Why Esatto?

We start with business value

Our focus is on solving real problems that matter to your organisation, ensuring every initiative is tied to measurable outcomes.

We bring hands-on experience

We have practical experience working with generative AI and know what works and where organisations typically get stuck.

We combine strategy & execution

This is not just a roadmap exercise. We help you move from idea to working solution.

We support long-term progress

Beyond identifying opportunities, we help you build the structure and capability needed to scale AI over time.

Things we have created

Curious about what this looks like in practice? Explore how we have helped organisations turn ideas into working solutions.

  • Svedea

    How we have supported Svedea in a visionary phase by providing leading roles in their AI-program.

    Full case story
  • LRF Media

    How we helped LRF Media accelerate their work with digital products, services and experiences with the help of distributed teams.

    Full story
  • Cornerstone

    How we helped Cornestone to overhaul its entire tracking setup with a focus on enhanced analytical capabilities and more accessible data.

    Full story
  • Nobina

    How we helped the leading public transport company in the Nordics to transform their brand and implement a new brand identity.

    Full story
  • DIGG - Myndigheten för digital förvaltning

    How we helped DIGG create a cloud based web with a headless architecture.

    Full story

Want to know more?

Daniel Nilsson

Daniel Nilsson

Managing Partner Stockholm

Daniel Nilsson är Managing Partner i Stockholm och en av grundarna till Esatto. Han har lång erfarenhet av att bygga team, driva digital transformation och utveckla starka kundrelationer. Daniel har ett stort fokus på kultur, ledarskap och att skapa verkligt affärsvärde genom digitala lösningar.

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